Franchise Branding, Technological Adaption, and Customer Engagement of Selected Food Franchise Businesses in The 1st District of Laguna

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The study aimed to identify the relationship between franchise branding, technological adaption, and customer engagement in the selected food franchise businesses in the 1st District of Laguna, Philippines. A descriptive correlational research design was used in this study. The study revealed that franchise branding was highly favorable with an average weighted mean of 3.46, technological adaption was highly practiced with an average weighted mean of 3.43, the customer engagement was very high with a weighted mean of 3.40. Correlations indicated that there was a significant relationship between Franchise Branding and Technological Adaption, Franchise Branding and Customer Engagement as well as Technological Adaption and Customer Engagement. The results also showed that there was a high level of prediction of the dependent variable (level of customer engagement). The obtained R square of 0.674 shows that independent variables (franchise branding and technological adaption) explain the variability of the dependent variable (level of customer engagement). Further, the independent variables franchise branding along with brand recognition, brand image, brand consistency, brand loyalty, and brand communication and technological adaption in terms of online marketing strategies, mobile app integration, digital ordering system, and data analytics utilization are the drivers of customer engagement in food franchise businesses.

Marketing Mix Strategy (7P) in Increasing Community Interest at Man 1 Trenggalek

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Madrasahs continue to improve the quality of their education in the competition to attract the public. This is also done by MAN 1 Trenggalek which has strategies for increasing the number of quality students. This research aims to describe in depth the marketing mix (7P) strategy of MAN 1 Trenggalek in increasing public interest. Researchers use qualitative research. Data collection techniques are in-depth interviews, participant observation and documentation. Data analysis starts from data condensation, data presentation, verification and drawing conclusions. The results of the research show that the marketing mix strategy (7P) is: 1) The products being marketed are quality madrasah graduates, able to compete and can be accepted at State Universities, State Islamic Universities, Service Schools, TNI/POLRI, Tahfidzul Qur’ Islamic Boarding Schools an, and able to be absorbed into the world of work. 2) The price offered is an affordable education fee that does not burden the students’ parents, there is PIP, the education fee is IDR 0.- (rupiah) for those who do not have PIP but have one of the welfare cards. Rewards from the madrasa committee for outstanding students. 3) The madrasa marketing place is a strategic madrasa location in the central area of ​​Trenggalek Regency, close to the Trenggalek stadium, several Islamic boarding schools and other important places. 4) Promotion/promotion by introducing and showing the advantages of the madrasah to prospective students and parents via social media within the network (IG, Tiktok, Web and others) and outside the network by participating in competitions at district, provincial and national levels. 5) People in marketing madrasa education services are qualified educators, well-dressed, polite, neat and friendly. Madrasah Committee, Parents and people who have good hopes for the development of the madrasah. 6) Process/The marketing process is good communication between all madrasa parties jointly marketing by carrying out the stages of planning, organizing, implementing and evaluating. 7) Physical Evidence/Physical Evidence consists of representative learning rooms, 3 language laboratories, computer laboratories, libraries, halls, teachers’ rooms, TU rooms, UKS, canteen and sports fields.

Economic Vitality, Sustainability and Marketability of Mixed-Use Development Projects in the Leasing Industry

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The study attempted to determine the economic vitality, sustainability, and marketability of mixed-use development projects in the leasing industry in the Philippines. The goal of this study is to identify the correlation among economic vitality, sustainability, and marketability. Additionally, develop a plan to enhance the economic vitality, sustainability, and marketability for stakeholders to use for future business ventures. The study employed the descriptive-correlational method of research with the help of a survey questionnaire.  The population of the study came from 80 mixed-use development projects within the leasing industry in the second district of Laguna, Philippines. A sample of 67 was computed using the Slovin formula at 5% margin of error and 95% confidence interval. The actual selection of the respondents was done using a purposive random sampling technique. After thorough analysis, the following conclusions were made. The diversity of businesses and tenant types adds value to the overall development. The confidence in long-term development projects focuses on sustainability and future adaptation. Tenant satisfaction is crucial for marketability, suggesting a focus on both attracting and retaining tenants. The economic vitality has a direct relationship with the sustainability of mixed-use development projects in the leasing industry. Economic significantly affects the marketability of mixed-use development projects in the leasing industry. As the level of sustainability increases, the level of marketability of mixed-use development projects in the leasing industry also increases. Hence, an action plan that would improve the economic vitality, sustainability, and marketability of mixed-use development projects in the leasing industry was proposed.

Management Information System Integration, Digital Marketing Strategies and Sales Growth of Selected Food and Beverage SMEs in Binan Laguna

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The study aimed to assess the predictive capability of management information system (MIS) integration and digital marketing strategies on sales growth in food and beverage SMEs in Biñan, Laguna. It examined the relationship between MIS integration, digital marketing strategies, and sales growth through a descriptive-correlational study involving 65 registered SMEs, with a total population of 77. Key findings indicated strong agreement (average weighted mean of 3.31) among respondents regarding the value of MIS integration, and effectiveness (average weighted mean of 3.15) of digital marketing strategies. Sales growth was perceived as very high (average weighted mean of 3.35). However, statistical analysis revealed that MIS integration did not significantly relate to digital marketing strategies or sales growth. The study identified a modest relationship between digital marketing strategies (e.g., email marketing, social media) and sales growth, with email marketing showing statistical significance (p = 0.005). Overall, the model explained 21.9% of the variability in sales growth, suggesting other influential factors beyond the studied variables. While MIS was deemed beneficial for SMEs and certain digital marketing strategies were important for success, the study found no significant predictive relationships between MIS integration, digital marketing, and sales growth in the context of Biñan’s food and beverage SMEs. This highlights the complexity of business dynamics and the need for broader considerations beyond these specific factors.

Determinants of Cash Holdings in State-Owned Enterprises Listed on the Indonesia Stock Exchange during the Period 2015–2021

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This research was conducted to empirically investigate the determinants affecting the cash holdings of state-owned enterprises in Indonesia. The sample consisted of 15 state-owned companies listed on the Indonesia Stock Exchange (IDX) over a 7-year period (2015-2021). The study employed the ordinary least squares (OLS) research model. The results of this research indicate that leverage and BI rate significantly affects the cash holdings of state-owned enterprises in Indonesia. However, cash flow volatility, and capital expenditure do not have a significant impact on cash holdings. This study contributes to the literature on the determinants of cash holdings in state-owned enterprises in Indonesia.

Sports Development Program: The Case of Technical Vocational High School in the Province of Sorsogon, Philippines

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Sports, as one of the extracurriculars in the school, has a significant impact on the development of the youth. The school is an avenue to give students opportunities to improve their physical health and well-being. The purpose of this study is to determine the status, strengths, and weaknesses of the sports development program (SDP) of a technical vocational high school in the Province of Sorsogon, Philippines. This study utilized the convergent mixed method of research using  a survey, unstructured interviews, focus group discussions, and documentary analysis. The respondents included two school administrators, twelve teacher coaches, and seventy-four student-athletes. The study’s findings provided an in-depth analysis of the status in terms of athlete development, staff development, facilities and equipment, and the school administrator’s support for the SDP. The qualitative findings concorded on the development program and strength of the SDP, discorded on the facilities and weaknesses of the SDP, and expanded on athlete development, equipment, and the support of the school administrator for the SDP. Furthermore, this study provided a comprehensive understanding of the SDP’s status, strengths, and weaknesses, guiding the development of a new sports development program with policies and procedures to address the challenges faced by the current SDP.

Impact of Crop Production on Economic Growth in Nigeria, 1981 – 2018

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This study examined the impact of crop production on economic growth in Nigeria utilizing annual time series data from 1981 to 2018. The study used Johansen cointegration test, Vector Error Correction test, the impulse response functions and variance decomposition for data analysis after the data series were checked against unit root problem using the Augmented Dickey Fuller unit root test. The study tested and found that increase in the production of cassava, cocoyam, groundnut, guinea corn, maize, millet, rice and yam spurs economic growth in Nigeria in the long-run except for cotton production and with only groundnut production contributing significantly to the output of the Nigerian economy in the short- run. The study, therefore recommends that the Nigerian government should encourage farmers in the production of crops through supply of fertilizer to increase their productivity and food output while improving their use of modern seedlings and technology in the production that may in turn increase the crop production while farmers should be encouraged to adapt best practices in farming to maximize crop yield.

The Christian Faith as Knowledge of the Truth and Love

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God’s truth is not at odds with love. 1 Corinthians 13:6 tells us that love rejoices in the truth. Most people would say that truths about God’s love, mercy, and forgiveness are loving. But they do not always understand that God’s commands summaries what love is. The knowledge of the truth and love is indispensable to the Christian faith. As it were, the Christian faith is not just a function of an intellectual assent to some set of doctrines about particular religious beliefs. Instead, it is a personal encounter with God, who is truthful and loving. In Jesus, we have the full manifestation of God. Jesus Christ, as God, is truth and love personified in this wise. Thus, the Christian faith becomes that personal conviction of an intimate encounter with Jesus Christ, himself, the truth and love of God. In this article, we shall explain the concepts of truth and love. In doing this, the concept of knowledge, the hermeneutics of truth- the logical truth and the revealed truth; the hermeneutics of love, love as a theological virtue, and the Christian faith as knowledge of the truth and love shall be considered.

Development of Handbook on Instructional Coaching and Mentoring for Master Teachers

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This qualitative study identified the master teachers’ coaching and mentoring practices to be able to develop and evaluate  the effectiveness of the instructional coaching and mentoring handbook along with  the preparation of the proposed adoption guidelines. Action research was used for this study, and ten master teachers were selected as informants. Data collection involved interviews, focused group discussions, and thematic analysis to identify the following key themes regarding instructional coaching and mentoring practices: building trust, understanding individual needs, targeted classroom observation and feedback, collaborative planning and curriculum enhancement, reflective practice and self-assessment, and comprehensive guidance and support. Findings indicated that the developed handbook effectively supported instructional coaching and mentoring through themes such as empowering change, navigating classroom observations, forging effective coaching, and mentoring relationships, and elevating teaching and learning. Recommendations included adopting and utilizing the handbook to invest in educators’ professional growth and improve the education system. Guidelines were proposed to ensure successful implementation, continuous improvement, and sustainable positive impacts. The study concluded that the six identified themes reflected a comprehensive approach to instructional coaching and mentoring, addressing crucial aspects of professional development. It emphasized the effectiveness of the developed handbook in enhancing teaching practices and recommended tailoring coaching and mentoring to foster a culture of continuous learning. Adoption of the handbook by educational institutions, along with ongoing monitoring and evaluation, was suggested to ensure relevance and responsiveness to emerging trends. Additionally, evidence-based policies may be developed to improve coaching and mentoring practices, and further research may explore topics like enhancing classroom observation and utilizing e-tools in coaching and mentoring.

Preparation of Ecotourism Development Strategy in Sungai Langka Village, Gedong Tataan District, Pesawaran, Lampung Province

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Tourism is all activities related to tourism and is multidimensional and multidisciplinary in nature which emerges as a manifestation of the needs of each person and country as well as interactions between tourists and local communities, fellow tourists, local governments and entrepreneurs. Factors that influence ecotourism development strategies come from within and outside the tourist attraction with a focus on efforts to encourage sustainable tourism. Tourism village planning should also be followed by the development of human resources and tourism supporting facilities while still paying attention to environmental elements. One of the areas in Lampung Province that is developing regional potential in the tourism sector is Pesawaran regency. Sungai Langka village is one of the villages with potential for ecotourism in Pesawaran district. This research aims to analyze ecotourism development strategies in Sungai Langka Pesawaran Village, Lampung. The research method uses SWOT analysis to determine the internal and external factors of tourist villages with the QSPM matrix to determine the development priority scale. Data collection was carried out through direct observation and distributing questionnaires to village officials, village communities, visitors and local government agencies. The results of this research are regarding the form of ecotourism development strategy that will be used to increase the role of tourism in Gedong Tataan.