Abstract :

This study aims to analyze how the communication message of the sexual violence prevention policy carried out by the Task Force for the Prevention and Handling of Sexual Violence (Satgas PPKS) of Nusa Cendana University is understood by students, and how the message is framed in the context of policy communication. Using the Messaging and Frameworks theory, this study highlights the importance of message framing strategies in shaping audience perceptions, participation, and responses to the issue of sexual violence. The method used is a descriptive quantitative approach by distributing questionnaires to students. The results show that although some students have a good understanding of the objectives of the PPKS policy, there are still information gaps and limitations in communication reach. Communication channels such as social media, seminars, and posters have been used, but have not been fully effective in building active student involvement. The framing of messages that tend to be formal and one-way is one of the causes of the lack of student identification and participation. Therefore, a more participatory, personal, and consistent communication strategy is needed to build collective awareness and create a campus culture that is safe and free from sexual violence.

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Keywords :

policy communication, PPKS Task Force, framing, sexual violence, messaging and frameworks

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