Abstract :

Community extension services enable Higher Education Institutions (HEIs) to translate academic
expertise into community-responsive development initiatives. This study investigated the
implementation of extension services in a selected Private Higher Education Institution (PHEI) in
Region 02, with the end view to determine the programs, extension modalities, and operational
challenges. The study utilized a mixed-methods explanatory sequential design using survey data from
sixty (60) faculty and staff extensionists and qualitative data from ten (10) Extension Coordinators
through key informant interviews. The data analysis used descriptive statistics and methodological
triangulation. Results indicated that the extension programs were implemented at an extensive level
(OWM=2.76), with dole-out (WM=3.80), literacy campaigns (WM=3.56), and livelihood skills
training (WM=3.53) being very extensive. Extension modalities were moderately extensive
(OWM=2.28), reflecting a very extensive reliance on traditional approaches such as Adopt-a-
barangay (WM=3.56) and Adopt-a-School (WM=3.56). Respondents further agreed that operational
challenges in the delivery of extension services (OWM=3.44) were too much academic work
(WM=3.98), coverage of too many target groups (WM=3.83), lack of essential teaching and
communication equipment (WM=3.78), and lack of training in extension and communication
methods (WM=3.76). Based on the results, it is concluded that strengthening policy frameworks,
resource allocation, communication and technological integration, and capacity-building initiatives
are vital to achieving sustainable, community-driven extension delivery.

---

Keywords :

Community extension services; community engagement; extension program implementation; mixed-methods research; sustainable community development

---

References :

1. Fröhlich, Bidad, C. D., & Campiseñor, E. R. (2010). Community extension services of SUCs in Region IX: Basis for a sustainable community enhancement program. E-International Scientific Research Journal, 2(3), 235-243. doi: https://doi.org/10.1088/1755-1315/1019/1/012010
2. Declaro-Ruedas, M. A. & Dela Cruz, M. (2022). Job Satisfaction and Extension Modalities Employed by the Extension Professionals in the Occidental Mindoro State College’s Extension Delivery Service. Asian Journal of Education and Social Studies DOI: 10.9734/AJESS/2022/v28i330675
3. Torres, C. S., Francisco, R. P. F., Tirol, M. S. C., Catapang, K. S. G., Tallafer, L. L., & Velasco, M. T. H. (2015). The College of Development Communication extension programs in community communication: Towards a new domain in development communication. The Philippine Journal of Development Communication, 7.
4. Rodriguez, J. (2023). Surfacing Communication in Extension: A Phenomenological Study of Communication Experiences of University Extension Project Beneficiaries in Cagayan Valley. [Doctoral dissertation, University of the Philippines Open University]
5. Mojares, J. G. & Baconguis, R. DT. (2015) Extension Function in Higher Educational Institutions: Learning from HEIS in Batangas Province, Philippines. USM R&D Journal, Volume 23, 13-26
6. Santiago, R. V., Cruz, L. M., & Reyes, P. D. (2023). Faculty involvement in community extension services: A longitudinal analysis. Philippine Journal of Educational Development, 15(2), 67–82.
7. CHED Memorandum Order 8, Series 2008. (2008, April 9). Guidelines for the CHED Outstanding Extension Award.
8. CHED Memorandum Order 52, Series 2016. (2016, October 3). Pathways to Equity, Relevance and Advancement in Research, Innovation and Extension in Philippine Higher Education.
9. Gorski and K. Mehta (2016). Engaging faculty across the community engagement continuum. Journal of Public Scholarship in Higher Education, vol. 6, pp. 108-123. https://files.eric.ed.gov/fulltext/EJ1123818.pdf
10. Monteiro, R. Isusi-Fagoaga, L. Almeida, and A. García-Aracil (2021). Contribution of higher education institutions to social innovation: Practices in two southern European universities, Sustainability, vol. 13, no. 7, p. 3594 https://doi.org/10.3390/su13073594
11. Servaes, J. (2020). Handbook of Communication for development and social change. Springer Nature Singapore Pte Ltd
12. Quebral, N. C. (2012). Development communication primer. University of the Philippines Open University.
13. Klerkx, L., Aarts, N., & Leeuwis, C. (2012). Adaptive management in agricultural innovation systems: The interactions between innovation networks and their environment. Agricultural Systems, 113, 112–123.
14. Melkote, S. R., & Steeves, H. L. (2015). Communication for development in the Third World (3rd ed.). SAGE Publications
15. Abubakar, B. Z., Ja’afar-Furo, M. R., & Illo, S. M. (2016). Role conflicts and the performance of agricultural extension agents in Adamawa State, Nigeria. Journal of Agricultural Extension, 20(1), 112–124.
16. Rivera, W. M., & Alex, G. (2004). Demand-driven approaches to agriculture extension: Case studies of international initiatives. Agriculture and Rural Development Discussion Paper. World Bank.
17. McCann, M.,  Cramer,  C.  B.  &  Taylor,  L.  G. (2015). Assessing the  Impact of  Education and  Outreach Activities on Research Scientists. Journal of Higher Education  Outreach and  Engagement,  19(1). Retrieved from https://bit.ly/3eO3v8J
18. Lero, Ruel F. (2010). Deconstructing the Concept and Operationalization of Extension as a Function of Higher Education Institutions in the Philippines. Laguna: UPLB. Unpublished doctoral dissertation
19. Rubio, et.al. (2016) Involvement in Community Extension Program of Business Administration Students in one Higher Education Institution in the Philippines. Asia Pacific Journal of Multidisciplinary Research, 4 (1), 109-122. Retrieved from  https://bit.ly/38Ak1YT