The Effect of Brand Image and Price Perception on Netflix Video on Demand Subscription Decision

Along with technological advances, it has led to a shift in lifestyle, one of which is in the way of watching movies, which in the past could only be enjoyed through theaters, TV, and DVDs / VCDs, now it can also be enjoyed through streaming video service platforms, one of which is the Netflix application. This study’s goal was to ascertain how brand impression and pricing perception affected consumers’ decisions to subscribe to Netflix video on demand.. This research is quantitative in nature with primary data obtained from distributing questionnaires. The research sample used a convenience sampling technique of 100 respondents who are Netflix customers and live in Surabaya. Data analysis for this research is supported by SmartPLS 4.0. The findings of this study show that price perceptions and brand perceptions both significantly affect subscription decisions for Netflix video on demand in Surabaya.

The Role of Financial Reports for MSMEs in Gianyar District

MSMEs play an important role as the driving wheel of the regional economy. Financial statements are one of the components that can be used as a barometer to assess business development. The results of the BPS survey show an increase in the quantity of MSMEs after the new normal (2020). However, is this increase in line with quality? There are still many assumptions that the process of preparing financial statements is very complicated. Not even a few who have not prepared financial reports. This research was conducted in Gianyar Regency, as one of the areas where MSME growth has been very fast compared to other districts in Bali Province from 2020 until now. This study analyzes MSME perceptions of financial statements, constraints and influences on the preparation of financial reports on MSMEs with a descriptive approach using the focus group discussion (FGD) method and supported by the results of a questionnaire survey. Involved 10 informants and 100 respondents selected through purposive sampling. The results of this study are expected to be able to provide consideration for SMEs regarding the importance of preparing financial reports in running a business. It is our hope that the output of this research can be additional literacy as well as input on the importance of financial reports and the role of accounting in business development. As well as shifting the accounting paradigm from making it difficult to accounting to help businesses.

Bridging the Gap: Addressing the Disparity between Higher Education Knowledge and Industry Needs

Job mismatch, which has been described as a discrepancy between skills possessed by individuals and those demanded by the labor market, has become a prevalent issue with significant implications for individuals, organizations, and society at large. This paper explores the causes and consequences of job mismatch and proposes strategies to address this challenge. Drawing on existing literature and personal experiences, the paper highlights the role of technological advancements, inadequate education and training systems, and changing job requirements in contributing to job mismatch. It discusses the adverse effects of job mismatch on individuals’ job satisfaction, productivity, overall well-being, and its impact on organizations’ performance and the economy. To mitigate job mismatch, the paper suggests collaborative efforts between training institutions and employers, increased investment in employee training and development, and the use of comprehensive skills assessment tools. By implementing these strategies, individuals can acquire the necessary skills, organizations can optimize their workforce, and societies can foster inclusive and sustainable economic growth. This paper provides insights into the complex issue of job mismatch and offers practical recommendations for policymakers, employers, and individuals to tackle this challenge and create a better-aligned labor market.

The Influence of Brand Ambassadors, Brand Image and Product Quality on Purchasing Decisions for Mister Potato Snack Products in Surabaya

In the food industry, especially in the type of snack or snack, Snacks are a food category that is currently available in many varieties and is well-liked by all consumers. By using 102 customers as research samples, this study aims to ascertain the impact of brand ambassadors, brand image, and product quality on purchasing decisions for Mister Potato snack products. In order to collect data for this study, questionnaires were distributed and analyzed using SEM PLS. Purposive sampling was the sampling method utilized in this investigation, which used a nonprobability sampling strategy. The findings demonstrated that Mister Potato snack food purchases in Surabaya are positively and significantly influenced by brand ambassadors, brand image, and product quality. It is possible to say that something is significant (positive) because it supports the hypothesis.

The Message of Science and Technology in Surah Al-Imran Verse 190 – 191

Quality education is education that considers the potential of the intellect. Education should encourage and develop the cognitive potential of human minds so that they become adept at problem-solving, possess a broad understanding of concepts in science and technology, and have critical thinking skills.Humans have the ability to utilize their senses in the process of observation, and through education, they can cultivate intelligent thinking to investigate and analyze the wonders of Allah’s creation in the universe. By harnessing the knowledge they discover, humans can apply that scientific knowledge into advanced technologies. In this context, effective and efficient education and training are of great importance for humans to fulfill their roles optimally. Such education and training should align with the guidance and requirements of Islam. The article has explored the role of reason in Islamic education, using an approach of interpretation that strives to examine the application of reason in Islamic education based on the verses in the Qur’an, particularly QS. Ali Imran: 190-191.

The Effect of Product Quality and Price Perception on Purchasing Decisions for Indihome Providers in Sidoarjo

The goal of this study was to ascertain and examine how customer perceptions of product quality and pricing influenced purchases from Sidoarjo’sIndihome providers. The dependent variable in this study is the purchase decision, while the independent variables are perceived product quality and price. This research approach employs quantitative research methodologies. 65 Indihome Provider customers in Sidoarjo served as the study’s sample population. by distributing questionnaires, sampling will be done using a non-probability sampling method and a purposive sampling methodology. The partial least squares (PLS) analytical tool was used for the component-based structural equation modeling (SEM) method of data analysis. According to the study’s findings, product perceptions of both quality and value influence Indihome Providers’ in Sidoarjodecisions to buy.

Dynamic of Husband-and-wife Relationship in Maintaining Privacy Information Through Postnuptial Agreement

This study aims to analyse the boundaries of husband and wife’s privacy in addressing the dynamics of relationships in households through an agreement contained in a postnuptial agreement. This research uses a descriptive-qualitative approach with a constructivist paradigm. The author uses the foundation of Sandra Petronio’s Communication Privacy Management (CPM) Theory. The informant subjects were taken using the snowball sampling technique as many as two people who are married couples with a marriage age above five years and have made a postnuptial agreement. The research was conducted in the Jakarta area. Data collection was carried out through in-depth interviews and direct observation of informants. The results showed that information disclosure between husband and wife can maintain relationship stability through five basic principles of privacy management theory. The first principle related to private information, both informants disclosed their private information to each other. In the second principle related to privacy boundaries, both informants have no restrictions because they have informed everything to each other. Third, the informants believed that they should be able to control each other’s access to this information as a preventive measure in anticipation of unexpected risks. Fourth, the rules made in the agreement were more derived from the wife’s experience than the husband. Fifth, there is no significant turbulence found in the two informants because the two informants have a thin boundary permeability so that access to information is open between each other. This research is in line with the CPM theory where the postnuptial agreement is used as a form of written communication (non-verbal) in controlling personal information between each husband and wife and providing more specific and straightforward boundaries by the agreement they made.

Understanding Learning Barriers in Fractional Multiplication: An Investigation Using Hermeneutics Phenomenology

The multiplication of fractions was considered an easy operation, but it posed a challenge for students. The lack of previous research on this topic, especially at the tertiary level, made it an intriguing subject for investigation. This study aimed to explore the factors contributing to these difficulties and the types of learning barriers students faced. Hermeneutics phenomenology was used as the research design. Fifteen participants, aged between 18 and 25, consisting of 7 boys and 8 girls, were selected for this study. Nine students had a background in natural sciences during high school, while six were from social studies majors. The researcher served as the main instrument, employing a fraction multiplication test with two questions developed by NCTM. Additionally, a semi-structured interview guide was used as an additional instrument. The data obtained were analyzed using NVivo-12-assisted thematic analysis for a simplified coding process. The study findings indicated that students encountered more learning difficulties when dealing with non-routine fraction multiplication problems. For routine problems, the learning obstacles were primarily ontogenic and psychological in nature (carelessness). However, when dealing with non-routine problems, students faced epistemological barriers due to their limited experience with word problems. Moreover, they encountered conceptual obstacles (inability to equivalence and convert fractions to decimal form) and psychological hurdles (doubt) during the learning process.

An Ethnographic Study on Learners’ Use of Mother Tongue in EFL Speaking Classes

The debate over the importance of the mother tongue (L1) in EFL classrooms remains unresolved. If some researchers and scholars recognize the role of the mother tongue in teaching and learning English, others do not support the use of L1 for both teachers and students in L2 classes. The goal of this research is to present the results of learners’ use of L1 (Vietnamese) in English-speaking classes. Classroom observation and a semi-structured interview were designed to be delivered to participants for the study, 45 EFL learners at the basic and intermediate levels of an English language center in Can Tho city, and six of them were invited to attend the interview based on convenience sampling. The study’s findings indicated that L1 use was also discovered to be preferred for the following purposes: comprehending teachers’ lessons, expressing ideas or responses, translating English words or sentences, interpreting teachers’ questions or utterances, building rapport by making jokes, reminding mistakes made by teachers, doing pair work or group work, and chatting with classmates. The results also revealed that Vietnamese can help EFL learners make positive changes in their L2 learning journey.

The Role of E-Commerce and Social Media for Micro, Small, and Medium Enterprises (Literature Review in the field of MSMEs)

This study aims to examine whether the use of social media and e-commerce can increase consumer interest in purchasing. The Objectives of this study were to Examine the factor that affecting on the purchase intention on Micro Small and Medium Enterprise during the pandemic era, MSMEs experienced a decrease in income of up to 53.76% during the pandemic. This decline was due to the implementation of the PPKM (Enforcement of Restrictions on Public Activities) policy, which required people to stay at home during the pandemic. As a result, MSME entrepreneurs found it increasingly challenging to market their products, and only around 18.82% of MSMEs were able to increase their sales. This situation was possibly mitigated by the adoption of social media and e-commerce platforms to boost MSME sales. With the availability of these platforms, MSME stakeholders were able to adapt and survive in these difficult circumstances. The method used in this study is a literature review, and data collection involved gathering information from various journals, books, and previous studies related to the use of social media and e-commerce to improve sales. The results of this research indicate that the use of social media and e-commerce on various digital platforms can increase sales during the Covid-19 pandemic. Therefore, it is essential for MSME players to maximize the use of social media and e-commerce to boost sales for their businesses.