Management Information System Integration, Digital Marketing Strategies and Sales Growth of Selected Food and Beverage SMEs in Binan Laguna
The study aimed to assess the predictive capability of management information system (MIS) integration and digital marketing strategies on sales growth in food and beverage SMEs in Biñan, Laguna. It examined the relationship between MIS integration, digital marketing strategies, and sales growth through a descriptive-correlational study involving 65 registered SMEs, with a total population of […]