Role of Entrepreneurial Orientation in Exploiting Opportunities, Competitive Advantage, Innovative Ideas, and Performance in Corporate Entrepreneurship
Entrepreneurial orientation (EO) represents an essential factor in company performance. The current study gives an essential message to assessing the direct influence of entrepreneurial spirit upon exploiting opportunities, competitive advantage, and growth in corporate entrepreneurship. The main goal of this paper is to define the concept of entrepreneurial orientation and its impact on effective corporate entrepreneurship. Moreover, it attempts to explain the concept and effect of the entrepreneurial orientation dimension (innovativeness, pro-activeness, risk-taking, autonomy, and competitive aggressiveness) on corporate entrepreneurship performance. The study gleaned that an entrepreneurial orientation is crucial for establishing competitive advantage, profitability, economic growth, and performance, and it improves the proactive capability to seek out opportunities and deal with conflicts, allowing organizations to join new markets and focus more on internal growth. Furthermore, commercial activity enhances and supports firms’ ability to better position themselves and separate themselves from competitors. It suggests that entrepreneurship businesses develop an entrepreneurial orientation early in their life cycle.