Archive for month: May, 2024

The progress and improvement of national development in general and the development of economic activities in particular which has led to the development of the business world and companies, a company requires company legality which is an official source of information for all interested parties regarding the identity and matters concerning the business world and companies established, working and domiciled in the territory of the Republic of Indonesia. With the implementation of Individual PTs based on MSEs, it is a legal and economic development that goes hand in hand and the government in an effort to accelerate this economic growth by implementing the Job Creation Law which in fact follows the development of the digitalisation era. The research method used is the Normative Juridical approach method. The strategy carried out by the government to realise it all is to take a role in economic development by strengthening infrastructure in the form of laws and regulations and implementation. The Job Creation Law No. 11/2020, as many as 49 Implementing Regulations in 2021, is not only a form of competitiveness for foreign investment, but also strengthening for domestic investment including small, micro and medium economies by regulating the formation of individual legal entities.

The purpose of this study is to determine the factors that affect profitability in automotive and component sub-sector companies on the Indonesia Stock Exchange in 2018-2022. The dependent variable in this study is profitability while the independent variables in this study are liquidity, solvency and model structure. The population in this study is automotive and component sub-sector companies listed on the Indonesia Stock Exchange with a total population of 15 companies. This study uses purposive sampling technique with a sample size of 9 companies. The data used in this study are secondary data. The data analysis technique used is multiple linear regression analysis whose calculations use IBM SPSS 24 software. The results showed that liquidity, solvency and model structure had a positive and significant effect on profitability in automotive and component companies on the Indonesia Stock Exchange.

The motto of Liberty, Equality, Fraternity was originated in Europe in the 18th century. A desire to be on one’s own and go freely has been spread worldwide. Every individual is valued more than ever, each individual is an independent spirit who could express the creativity of their’s own volition. It can be said that individualism is one of the core values that lead to the development of Europe as it is today. It is worth studying how “individualism” develops in Europe and compare it to Asia where “individualism” promotes its own values besides collectivism while being influenced by the West. This will involve a specific model that blends the European idea of individual autonomy with Asian collectivism. Europeans take part in the decision-making process through the family so as to create a close relationship between the individual and the family; the Asian culture has to be self-sufficient.  Implementing this concept would reduce the chances of exploiting of common men in general and fragile groups in particular.

Madrasahs continue to improve the quality of their education in the competition to attract the public. This is also done by MAN 1 Trenggalek which has strategies for increasing the number of quality students. This research aims to describe in depth the marketing mix (7P) strategy of MAN 1 Trenggalek in increasing public interest. Researchers use qualitative research. Data collection techniques are in-depth interviews, participant observation and documentation. Data analysis starts from data condensation, data presentation, verification and drawing conclusions. The results of the research show that the marketing mix strategy (7P) is: 1) The products being marketed are quality madrasah graduates, able to compete and can be accepted at State Universities, State Islamic Universities, Service Schools, TNI/POLRI, Tahfidzul Qur’ Islamic Boarding Schools an, and able to be absorbed into the world of work. 2) The price offered is an affordable education fee that does not burden the students’ parents, there is PIP, the education fee is IDR 0.- (rupiah) for those who do not have PIP but have one of the welfare cards. Rewards from the madrasa committee for outstanding students. 3) The madrasa marketing place is a strategic madrasa location in the central area of ​​Trenggalek Regency, close to the Trenggalek stadium, several Islamic boarding schools and other important places. 4) Promotion/promotion by introducing and showing the advantages of the madrasah to prospective students and parents via social media within the network (IG, Tiktok, Web and others) and outside the network by participating in competitions at district, provincial and national levels. 5) People in marketing madrasa education services are qualified educators, well-dressed, polite, neat and friendly. Madrasah Committee, Parents and people who have good hopes for the development of the madrasah. 6) Process/The marketing process is good communication between all madrasa parties jointly marketing by carrying out the stages of planning, organizing, implementing and evaluating. 7) Physical Evidence/Physical Evidence consists of representative learning rooms, 3 language laboratories, computer laboratories, libraries, halls, teachers’ rooms, TU rooms, UKS, canteen and sports fields.

The study aimed to assess the predictive capability of management information system (MIS) integration and digital marketing strategies on sales growth in food and beverage SMEs in Biñan, Laguna. It examined the relationship between MIS integration, digital marketing strategies, and sales growth through a descriptive-correlational study involving 65 registered SMEs, with a total population of 77. Key findings indicated strong agreement (average weighted mean of 3.31) among respondents regarding the value of MIS integration, and effectiveness (average weighted mean of 3.15) of digital marketing strategies. Sales growth was perceived as very high (average weighted mean of 3.35). However, statistical analysis revealed that MIS integration did not significantly relate to digital marketing strategies or sales growth. The study identified a modest relationship between digital marketing strategies (e.g., email marketing, social media) and sales growth, with email marketing showing statistical significance (p = 0.005). Overall, the model explained 21.9% of the variability in sales growth, suggesting other influential factors beyond the studied variables. While MIS was deemed beneficial for SMEs and certain digital marketing strategies were important for success, the study found no significant predictive relationships between MIS integration, digital marketing, and sales growth in the context of Biñan’s food and beverage SMEs. This highlights the complexity of business dynamics and the need for broader considerations beyond these specific factors.