Analysis of Interest in Using GoPay Electronic Wallet in Students of the Faculty of Economics and Business UPN “Veteran” East Java

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The utilization of information technology is crucial in the present day. The advent of original and creative technology-based business ideas, such electronic payment tools that use technical advancements. Gojek is one company that offers electronic wallet services, indicative of this rapid development.

Purpose: This research aims to determine the effect of percieved usefulness, perceived ease of use and perceived security on interest in using the GoPay digital wallet on students of the faculty of economics and business of UPN “Veteran” East Java.

Patients and methods: The analysis method used is a method test on smart pls

Results: perceived usefulness can contribute to interest in using, perceived ease of use can contribute to interest in using and perceived security can contribute to interest in using.

Conclusion: Based on the results of this study that the variables of perceived usefullnes, perceived ease of use, perceived security are said to have an effect and are significant to the interest in using the GoPay digital wallet.

The Influence of Brand Awareness and Brand Association on the Repurchase Intention of Dr. Martens’s Shoes in Surabaya City

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The current fashion industry in the global market is growing rapidly, the footwear industry does not want to be outcompeted. Now, shoes are not only seen in terms of their usefulness, namely as footwear but they have become part of a person’s lifestyle that may be able to reflect their social status and characteristics. Shoes have an important role in terms of dressing, as a support for appearance, and personal identity. According to him, shoes can also improve performance.

Purpose: This research aims to determine the effect of the influence of brand awareness and brand association on the repurchase intention of Dr. Martens’s shoes in Surabaya city

Patients and methods: The analysis method used is a method test on pls with the results of research that brand awareness and brand association contribute to repurchase intention.

Results: The research aims to determine the influence of brand awareness and brand association on the repurchase intention of Dr. Martens shoes in the city of Surabaya.

Conclusion: The influence of brand awareness  can contribute to the repurchase intention of Dr. Martens’s shoes in Surabaya city; Brand association  can contribute to the repurchase intention of Dr. Martens’s shoes in Surabaya city.