Guidelines for the Management of Guidance and Public Relations on Further Vocational Education for Apply to the Innovative Vocational Scholarship

The objectives of this study were to 1) investigate the elements of guidance and public relations management on further vocational education for apply to the innovative vocational scholarship; and 2) formulate guidelines for the guidance and public relations management on further vocational education for apply to the innovative vocational scholarship. The target groups in this research are 17 guidance teachers, one from each of 17 vocational education institutions that applied for innovative vocational scholarship 2020 without previously receiving the scholarship. The research took on a qualitative approach using data collection methods of documentary review, in-depth interview, and focus group discussion with guidance teachers of vocational education institutions.  

Results suggest that:  

1) Factors affecting the success of guidance and public relations on further vocational education comprise 5 aspects including (1) Human factor; (2) Budget factor; (3) Activity factor; 4) Cooperation factor; and (5) Administrator’s support factor. 

2) Guidelines for the management of guidance and public relations on further vocational education using the STARBURST Model consist of 6 elements namely: (1) Administrator’s participation and support for the project; (2) Coordination with other agencies for their understanding about the scholarship; (3) Outreach guidance and public relations; (4) Use of diverse types of public relations media and channels; (5) Use of connection of education institutions network; and (6) Field visit to community on door-to-door.