Factor Affecting Business Sustainability of MSMEs in Gresik Regency

The study was aims to explain the factors that influence business sustainability of MSMEs using external environment, entrepreneurial characteristics, technological sophistication, and business performance as variables in Gresik regency. The study uses a quantitative approach. The sample on this study was MSMEs perpetrators in Gresik regency. Non-sampling sampling with technical compulsions is used to acquire samples from as many as one hundred respondents. While the technique for data analysis is PLS (Partial Least Square), validity tests, reliability tests, and hypothesis testing are also conducted. According to the findings of the study, the external environment, entrepreneurial characteristics, technological sophistication, and business performance all have a positive impact on the business sustainability of MSMEs in Gresik Regency.