Health and Wellness Tourism Industry: Types and Development Potentials in Bali, Indonesia

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This study aims to explore health and wellness tourism: types and development potentials in Bali, and
is expected to become an alternative attraction for tourism in Bali and Indonesia. This research uses
the desk research method with data and information search techniques online, secondary sources, and
other sources of scientific publications. While the analysis technique used is descriptive qualitative
analysis techniques, analogy, and comparison of several research results and other scientific
publications related to health and wellness problems. Particularly in Bali, the tourism market health
and wellness can be divided into four segments: (1) medical tourism, (2) wellness and spa, (3) nursing
and elderly care, and (4) research services, and diagnostics. In many countries, services health and
wellness are an ideal service to promote the role of tourism services exports as a share of GDP. In Bali,
the number of spas has grown to more than 160% since 2003. It is identified that around 390 spas are
currently operating and the remaining 21 are currently being built. The existence of health and wellness
tourism is an opportunity and strength to increase the competitiveness of Bali as an international
tourism destination.

Health and Wellness Tourism Industry: Types and Development Potentials in Bali, Indonesia

/in /by

This study aims to explore health and wellness tourism: types and development potentials in Bali, and is expected to become an alternative attraction for tourism in Bali and Indonesia. This research uses the desk research method with data and information search techniques online, secondary sources, and other sources of scientific publications. While the analysis technique used is descriptive qualitative analysis techniques, analogy, and comparison of several research results and other scientific publications related to health and wellness problems. Particularly in Bali, the tourism market health and wellness can be divided into four segments: (1) medical tourism, (2) wellness and spa, (3) nursing and elderly care, and (4) research services, and diagnostics. In many countries, services health and wellness are an ideal service to promote the role of tourism services exports as a share of GDP. In Bali, the number of spas has grown to more than 160% since 2003. It is identified that around 390 spas are currently operating and the remaining 21 are currently being built. The existence of health and wellness tourism is an opportunity and strength to increase the competitiveness of Bali as an international tourism destination.

Dilemma between Culture and Heritage Preservation and Tourist Attraction

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Comparing a site listed as UNESCO’s World Heritage Site, the Tower of London, with the site of Tanah Lot Temple in Bali presents several interesting, namely that both these places have similar strength in their uniqueness, but have a discernable difference in terms of universality. Whereas the Tower of London has a feature of universality accepted by the international community, Tanah Lot Temple has yet to share such features. Both are visited by large numbers of tourists, thus creating a threat to the mitigation or conservation efforts for the sites, in terms of physical and cultural value preservations. Both sites have been commoditized for public purposes even have entered a significant commercialization phase, but the Tanah Lot site has created a management conflict because it is yet to have a long-term planning scheme, while such conflict has yet to arise in the case of the Tower of London because the site has been nationally and professionally managed. The existence of the Tower of London has been recognized by UNESCO while Tanah Lot Temple has not. The interpretation of the Tower of London has been nationally recognized as a mandatory site for UK students, while Tanah Lot has yet.