Characteristics of Gen Z Dealing with the Issue of Knowledge Workers: Opportunities and Challenges

This research aims to explore the opportunities and challenges faced by generation Z in the context of the knowledge worker phenomenon, as well as identify potential gaps in skills that may affect their readiness for knowledge-based work. While generation Z is recognised as digital natives with strong technological capabilities, there is a potential gap between their technical skills and the non-technical skills required in knowledge-based work. These gaps include interpersonal skills, effective communication, as well as problem-solving and strategic decision-making. This research is important to provide in-depth insights into how generation Z can capitalise on the opportunities available and overcome the challenges they face in the knowledge worker era.

This research uses a quantitative descriptive approach with literature studies and surveys. The sample consisted of 100 students of the Faculty of Economics and Business (FEB) of Yogyakarta State University (UNY) who were selected by purposive sampling. Data were collected through survey questionnaires and literature studies and analysed using descriptive statistics and synthesis of findings from the literature.

The research revealed that Generation Z has a competitive advantage in terms of technological skills and adaptability to change. However, there is a significant gap in non-technical skills such as communication and problem solving. Recommendations to address this gap include developing a more holistic education and training curriculum, which not only focuses on technical skills but also interpersonal and managerial skills that are essential in a knowledge-based work environment.