Entrepreneurship Innovation and Their Problems: A Case Study on MSME Entrepreneurs in Blitar City Indonesia

This research is motivated by the mindset of the people in Blitar City which must be changed so that they are no longer job seekers, but participate in becoming job providers both for themselves, their families and the wider community in the city of Blitar.  One way to make a leap is the need for entrepreneurial innovation which is a solution to business independence.  This research approach is qualitative because of its effectiveness in the research context through exploration of the data collection methods used in this study based on semi-structured interviews and the conclusions include: Innovation and entrepreneurship complement each other because innovation is the source of entrepreneurship.  Entrepreneurship uses innovation to expand business scope and drive growth.  Entrepreneurial development through innovation and creativity can lead to successful commercialization.