Health and Wellness Tourism Industry: Types and Development Potentials in Bali, Indonesia

This study aims to explore health and wellness tourism: types and development potentials in Bali, and
is expected to become an alternative attraction for tourism in Bali and Indonesia. This research uses
the desk research method with data and information search techniques online, secondary sources, and
other sources of scientific publications. While the analysis technique used is descriptive qualitative
analysis techniques, analogy, and comparison of several research results and other scientific
publications related to health and wellness problems. Particularly in Bali, the tourism market health
and wellness can be divided into four segments: (1) medical tourism, (2) wellness and spa, (3) nursing
and elderly care, and (4) research services, and diagnostics. In many countries, services health and
wellness are an ideal service to promote the role of tourism services exports as a share of GDP. In Bali,
the number of spas has grown to more than 160% since 2003. It is identified that around 390 spas are
currently operating and the remaining 21 are currently being built. The existence of health and wellness
tourism is an opportunity and strength to increase the competitiveness of Bali as an international
tourism destination.