Strategies for Successful Change Implementation: Insights from Senior Business Leaders

Approximately 75% of organizations’ change initiatives fail to attain the expected results, affecting business growth and survival. Grounded in Lewin’s three-step Model of Change, this qualitative multiple-case study explored strategies senior business leaders used to implement positive change. The participants were five senior business leaders who successfully experienced positive change management in their organizations. Data were collected from face-to-face semistructured interviews and various organizational documents and analyzed using Yin’s five-phase analysis technique. The three business strategies for successful change implementation that emerged from data analysis were improving leadership support, implementing clear communication, and sustaining an influential organizational culture. A key recommendation was that open and effective communication allowed employees to understand the benefits of change and helped them embrace it. The implications for a positive social change included the potential for continued business growth and increased employment opportunities in the local communities.