Health and Wellness Tourism Industry: Types and Development Potentials in Bali, Indonesia

This study aims to explore health and wellness tourism: types and development potentials in Bali, and is expected to become an alternative attraction for tourism in Bali and Indonesia. This research uses the desk research method with data and information search techniques online, secondary sources, and other sources of scientific publications. While the analysis technique used is descriptive qualitative analysis techniques, analogy, and comparison of several research results and other scientific publications related to health and wellness problems. Particularly in Bali, the tourism market health and wellness can be divided into four segments: (1) medical tourism, (2) wellness and spa, (3) nursing and elderly care, and (4) research services, and diagnostics. In many countries, services health and wellness are an ideal service to promote the role of tourism services exports as a share of GDP. In Bali, the number of spas has grown to more than 160% since 2003. It is identified that around 390 spas are currently operating and the remaining 21 are currently being built. The existence of health and wellness tourism is an opportunity and strength to increase the competitiveness of Bali as an international tourism destination.