Social System of Herbal Distribution in Structural Functionalism Approach in Makassar City

Counseling on traditional medicine clinics received positive responses, especially the elderly. The aim of the research was to study the process of distributing herbal users from the healing aspect in Makassar City. The approach used was using five informants. Data obtained through observation, in-depth interviews and documentation, then analyzed by data reduction, data presentation, and drawing conclusions.The results of this study indicate that: the social system in distribution is carried out by herbal officers in Makassar City, namely; 1). Doing with the marketing system, 2). Spread using marketing, 3). Conduct a survey on advertising. While the supports in the herbal distribution process are: Excellent service methods, human resource development, facilities and infrastructure related to the availability of herbal facilities, and the establishment of a good work culture. Thus the behavior of herbal officers in carrying out their duties as alternative officers in the implementation of herbal users from a healing aspect, and cannot be separated from local wisdom, namely sipakatau, sigunakannge and sipakalebbi.