Perception of Business Education Undergraduates in Universities of South-South Nigeria on E-Advertising of Goods and Services

This study investigated the perception of Business Education Undergraduates in Universities of South-South Nigeria on e-advertising of goods and services. One research question and one hypothesis guided the study. The study adopted a descriptive survey research design. The population comprised 661 from which 370 were randomly sampled for the study. A validated and reliable questionnaire was used as an instrument for data collection. The data obtained were analysed through the use of mean and standard deviation for the research question. The hypothesis was tested with Pearson’s product moment correlation coefficient at 0.05 level of significance. The result revealed that the perception of Business Education undergraduates on e-advertising of goods and services is high, and that a significant relationship exists between the perception of Business Education undergraduates and effectiveness of e-advertising. It was therefore, recommended that business owners should integrate e-advertising into their businesses so as to increase their productivity and earning power.