Communication Strategy in the Management of Lejja Tourism in Soppeng Regency

This research was conducted to determine the communication strategy of Lejja hot spring tourism in increasing tourism interest in Soppeng Regency and the things that support and hinder travel. This study uses a qualitative method that aims to describe a situation or phenomenon. In this study, there are research results that show that the parties involved in the development of tourist objects have implemented tourism communication strategies, but still need to be more optimized. In tourism communication, to find interest in traveling, tourism communication is carried out through advertising or promotion through the website. Tourism communication strategies, among others, focus on: natural attractions, community support and advances in information technology.