Extent of Influential Factors: Client Relations, Physical Plant and Facilities, And Amenities Affecting the Buyer’s Decision to Patronize a Veterinary Product or Service

The study aims to determine the competitive advantage of veterinary entrepreneurs in Dumaguete
City. The scope of the study is based on the client’s profile that visits a Veterinary Entrepreneur. The
study sought the demographic profile of the clients, extent of the price affecting the buying decision
of the clients, factors affecting the clients’ decision in patronizing a veterinary product such as
customer relations, physical plant and facilities, amenities, and significant relationship between the
average price and sales. This study is a quantitative research, using a structured questionnaire to
collect the data from 100 clients who have been seeking help from a veterinary entrepreneur. The
researcher analyzed the data using percentages, frequencies, means, standard deviation, and
Spearman Rank Correlation Coefficient to test hypothesis and answer the research questions. The
study finds that majority of the respondents are young adults, female, college graduates, and are
employed. Majority of the clients strongly agree that the expertise of the veterinarian, courtesy of
the veterinarian, cleanliness of the clinic, and ease of access to the clinic affect their buying decision
in patronizing a veterinarian’s product and services. The relationship between the price and average
sales per week illustrates a slight or low correlation, implying that while price may be important, it
is the quality of the service that the clients are interested in. Except for prices and parking lot, clients
find the performance of vet clinic to be excellent.