Geographical Indication of Kahayya Coffee as an Opportunity to Increase Regional Investment

Geographical Indication which is a mark used for objects or things that have geographical and specific authenticity and have the quality or reputation of their place of origin. This geographical indication has an appeal that explains a type of product that shows the area where the product comes from. Bulukumba Regency has a coffee product called Kahayya Coffee. Kahayya Coffee is found in Kahayya village, located on the edge of the forest, precisely on the plateau, which is positioned at the foot of Mount Lompobattang at an altitude of around 1200-1400 meters above sea level. The potential produced by Kahayya village in the form of Kahayya coffee is an investment opportunity for the region, especially in Bulukumba district. The type of research used is empirical research, namely research using field data as the main data source. The result of this research is Kahayya coffee products have not obtained legal protection of geographical indications due to several factors such as human resource constraints, capital, marketing, the friction of personal interests, and lack of synergy between local governments, farmers, producers, and communities. Then the Bulukumba Regency government made several efforts such as human resource education for farmers and producers by the Regent, assistance in coffee plant cultivation by the Food Crops and Horticulture Office, and education and marketing by the Bulukumba Regency Industry and Trade Office.