Preparation of Ecotourism Development Strategy in Sungai Langka Village, Gedong Tataan District, Pesawaran, Lampung Province

Tourism is all activities related to tourism and is multidimensional and multidisciplinary in nature which emerges as a manifestation of the needs of each person and country as well as interactions between tourists and local communities, fellow tourists, local governments and entrepreneurs. Factors that influence ecotourism development strategies come from within and outside the tourist attraction with a focus on efforts to encourage sustainable tourism. Tourism village planning should also be followed by the development of human resources and tourism supporting facilities while still paying attention to environmental elements. One of the areas in Lampung Province that is developing regional potential in the tourism sector is Pesawaran regency. Sungai Langka village is one of the villages with potential for ecotourism in Pesawaran district. This research aims to analyze ecotourism development strategies in Sungai Langka Pesawaran Village, Lampung. The research method uses SWOT analysis to determine the internal and external factors of tourist villages with the QSPM matrix to determine the development priority scale. Data collection was carried out through direct observation and distributing questionnaires to village officials, village communities, visitors and local government agencies. The results of this research are regarding the form of ecotourism development strategy that will be used to increase the role of tourism in Gedong Tataan.