The Role of Social Media in Academic Motivation and Engagement: A Case Study of Undergraduate Students in Vitenam

This study examines the impact of social media on academic motivation and engagement among undergraduate students in Vietnam. Regression analysis reveals that motivation, engagement, and study habits influence students’ use of social networks for learning. Motivation shows a positive and significant relationship with media use, supporting previous research emphasizing its role in academic success. Social media platforms facilitate peer connections, information sharing, and participation in discussions, enhancing student motivation. Engagement also exhibits a positive association with social media use, highlighting its importance in leveraging these platforms for learning. Furthermore, study habits demonstrate a positive link with social media use, indicating that effective habits contribute to academic success and the utilization of social media for educational purposes. Importantly, this study does not find evidence of negative effects associated with social networks, although they can distract from academic pursuits when used non-academically. These findings underscore the significance of motivation, engagement, and study habits in effectively harnessing social networks for educational purposes, providing insights for educational practitioners and policymakers in promoting positive technology integration in learning environments.