Village Tourism Regional Development Plan Model with SWOT Analysis Approach

This study takes the “Village Tourism Regional Development Planning Model with the aim of
providing knowledge about the preparation of development planning in Sesaot Village based on field
findings during observations in Sesaot Village. Village planners have difficulty in preparing
development plans. Planning activities make decisions because Sesaot Village has a variety of wellknown tourist objects. The approach used is the SWOT Analysis Model because the preparation
process is relatively simple, participatory, qualitative types of information are needed in the
preparation, and can be applied to various sectors / fields, — generic in nature, such as economic,
socio-cultural, and environmental.
The purpose of writing is to provide an understanding and simulation of the use of SWOT analysis,
as well as the resulting document to be used as a guide in the preparation of village development
program planning. The targets were the RKPdes Drafting Team, also known as Team 11, and several
sub-village heads representing 15 participants. The methods used were lectures, discussions and
questions and answers, and filling out questionnaires before the presentation of the material (PreTest) and after the materialization ended (Post-Test), and simulation of the preparation of the
RKPdes in the tourism sector.
The activity includes 2 (two) stages, namely presenting material and simulation. At the simulation
stage, the steps taken in the preparation of the plan are:
(1) Identify ; (a) 3 types of existing tourism objects, (b) strengths/strengths of each tourist attraction
(Strength), (c) weaknesses of each tourist attraction (Weakness), (d) possible
opportunities/opportunities that will arise – profitable, from each tourism object (Opportunity), and
(e) the possible threats that will arise – which is detrimental, from each tourism object (Threat). (2)
Determine the class interval. (3) Calculating the mean (mean) of SWOT.
(4) Finding the SWOT score index. (5) Develop the Grand Strategy Matrix. (6) Formulating a
tourism development strategy.
Through these stages, the magnitude of the SWOT weight index is S = 2.493627; W = 0.902665;
O = 2.161821; and T = 0.730721. Thus, the coordinates of the points in the Grand Strategy Matrix
can be known, namely from S – W = 1.590962 for the abscissa axis, and O – T = 1.4311 ordinate
axis, so that they are in the first quadrant. So the strategy needed for tourism development is an
‘aggressive’ strategy (growth oriented strategy).