Franchise Branding, Technological Adaption, and Customer Engagement of Selected Food Franchise Businesses in The 1st District of Laguna
The study aimed to identify the relationship between franchise branding, technological adaption, and customer engagement in the selected food franchise businesses in the 1st District of Laguna, Philippines. A descriptive correlational research design was used in this study. The study revealed that franchise branding was highly favorable with an average weighted mean of 3.46, technological […]