The Effect of Price, Promotion, Security and Service on Pharmacy Product Purchase Decisions at Conventional & Online Drugstore with Product Variation as Moderation
This study aims to determine the effect of price, promotion, security and service on purchasing decisions for pharmaceutical products at conventional drugstore and online drugstore with product variation as a moderation. The research sample of 200 respondents was determined using purposive sampling technique. Data were obtained from filling out a questionnaire with a Likert scale […]

